Is it ok to want to earn 50k in your practice? How about 75k? 100k? 150k? 250k?

My first rule of thumb with therapists is that your desires are never wrong when it comes to how much money you want to earn from your practice.

You work incredibly hard as a therapist. Your training is extensive and took years of patience and refinement.

Your ability to focus day in and day out requires that you feel replenished at the end of the day and that you have the financial resources to feel abundant in your life.

This work is challenging at times. You’re processing a lot of other people’s deepest, most intense aspects of suffering.

You owe it to yourself to take care of yourself financially so you don’t burn out prematurely in this profession.

Your desires for more wealth, bigger houses, more self-care, better food, a better life for your family, more vacation time, more savings, better retirement planning are all beautiful visions for your life.

These desires can come from your life force. It’s an energy within you to act as a co-creative force with nature. Your desires are sacred and you should treat them that way.

When you fully direct this life force you will find you have the ability to create incredible feats in the world, including, healing people in a thriving private practice and earning the money you desire.

However, there’s a big catch!

Sometimes, these desires aren’t desires at all. Rather they are attachments.

Maybe you’ve heard about this concept in different eastern traditions such as Yoga or Buddhism.

But rarely do we discuss the distinction between desire and attachment.

Attachment is a psychological process of clinging to an outcome. When that outcome isn’t present in our lives we suffer big time.

In the case of growing a private practice, if we are extremely attached to making more money and it hasn’t happened you may find yourself constantly ruminating about your bills, desperate that you don’t have the new car and house, stressed about not having enough money to do “fun” things, craving a trip you can’t afford, thinking if you had more money everything would finally be “ok,” and feeling like you have little to no control over how much you earn.

That’s attachment for ya! It kind of sucks overall. We all do it at times.

But desire is different. Desire is a fuel, not focused on the lack of what we don’t have, but on on our creative power to produce what we want.

Desire is a map of the creative potential inside of us and it needs to show up in how we set financial goals or it’s going to be very difficult to achieve them.

We don’t often hear about this distinction and how important it is to have financial desires.

I want to encourage you to trust your desires for money in your private practice and to use that desire as a driving force behind the creation of your practice.

Your desires are wonderful. When you are truly in touch with them they will fill your body with so much energy that nothing can get in your way of manifesting your dreams.

If you feel like you’re stuck and afraid that you can’t meet your vision in your private practice, get in touch with what you most desire, let it take over your life like a wildfire, and go after it without any hesitation.

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Keith Kurlander

Keith Kurlander is the founder of Higher Practice, a company dedicated to helping therapists achieve their highest potential in private practice. He has two decades of combined experience in business administration, group facilitation, teaching at the undergraduate and graduate level, yoga instruction and as a licensed professional counselor in private practice.

One thought on “Your Desire for Earning Money Is Sacred

  1. Spot on sentiments and guidance. I couldn’t agree more with the notion of putting our vision out there for what we actually want from our practice/life. This unfortunately runs completely counter to what we are typically taught in training programs (ie.,” we don’t go into the therapy business to make money, you know”). So we walk around with a very deep seated belief that we shouldn’t desire more. Bringing these implicit beliefs to the fore can be very liberating.

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