I want to discuss with you one of the most important aspects of growing a therapy practice.

It’s called conscious entrepreneurship.

You probably already know that you are an entrepreneur as a private practice owner. Really what that means is that you’re a business owner and assume the responsibility of growing your practice, paying your bills, and meeting your goals.

So, what’s conscious entrepreneurship and why does it matter so much?

Conscious entrepreneurship is when you relate to your small business as a path for personal and collective liberation. All of the day-to-day operations of your business become a means to evolve.

This can look like developing a more expansive view around wealth and money, engaging your desires to achieve certain milestones, cultivating willfulness while staying connected to your heart, not holding back with your voice when you need to market yourself or give a client hard feedback, allowing yourself to creatively solve problems and letting go to a greater purpose that’s beyond your understanding.

Conscious entrepreneurship requires that you face the parts of your personality that you hide from, the aspects of your being that you wish would go away and the habitual behaviors that keep you stuck in your tracks.

When you’re paying attention as a small business owner, there’s no way around the difficult stuff. You’ll feel your fear of failure, your literal failures, the anxiety of not making rent, not feeling capable, wanting to throw in the towel, sleepless nights, on and on.

You’ll also feel the excitement when you get a new client, the deep satisfaction after a powerful session, watching the money get into the bank, reaching new income levels, accessing new types of trainings, etc.

If you’re willing to practice a consciousness-based path as an entrepreneur, you will ultimately welcome all of the good, the bad and the ugly. It all helps you evolve and move beyond the status quo of your existence.

When you do this growing your practice simply becomes an extension of self growth.

And who doesn’t want self growth? This is why conscious entrepreneurship will get you the results you want in your practice much more effectively, quicker and in a more holistic way than relating to it as just another “job.”

So, hang in there, because the more you engage the process consciously, you’re bound to be successful.

Please share any experiences you’ve had on your conscious entrepreneurial journey. The more we connect as a community the more we can learn from each others path.

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Keith Kurlander

Keith Kurlander is the founder of Higher Practice, a company dedicated to helping therapists achieve their highest potential in private practice. He has two decades of combined experience in business administration, group facilitation, teaching at the undergraduate and graduate level, yoga instruction and as a licensed professional counselor in private practice.

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