Ok. First I want to say this post isn’t about my usual tips for therapists building their practices.
If you’ve been following our work at Higher Practice you know how much we talk about how a private practice is a business and therapists don’t typically receive business training.
You may have seen our materials showing you how to use Facebook & Linkedin to drive traffic to your website. Or how to create websites that will convert prospective clients into new client calls ten-fold.
We often focus on showing you ways to pinpoint your best local referral sources to gain access to immediate clients in your region. And how to create multiple services to meet your highest financial goals.
That list goes on and on.
This stuff isn’t rocket science. But it’s completely necessary in order to have an effective foundation to succeed in private practice.
However, in this article I’m not going to tell you about more tips and tools to grow your practice.
Today, I want to talk to you about what no one else is telling you about when building a practice.
I want to reveal to you the painful secrets that I and so many other therapists faced, but never discussed due to fear of judgement, shame and embarrassment.
I’m going to list it out plain and simple.
This list is not meant to deter you in anyway from pursuing your dreams as a therapist.
In fact, this list is an acknowledgment that I’ve been there, suffered from it and somehow came out the other side.
And you can as well. And to keep it real I will simply spell out what I went through in my own life and career.
So, here it goes:
- I was terrified of leaving an office job.
- I truly didn’t think I could make it financially on my own.
- I never imagined I could make more than 45k a year.
- I wanted my clients to like me, at times, more than I wanted to help them unconditionally.
- I suffered from debilitating insomnia partly from the stress of building my practice.
- I underwent a massive spiritual emergency for years, barely making it through client sessions.
- I felt like a fool after a series of poorly executed networking sessions with psychiatrists.
- Early on, I returned to an office job as a result of not “making it” in private practice.
- When I felt desperate for money, I blew at least half of my initial consults with clients.
- I had an adolescent relationship to money.
- I rejected money, but craved it at the same time.
- I left my bookkeeping to the end of the year, which created a mess.
- I often felt small, scared, young, immature and behind-my-peers.
- I only marketed myself in short bursts, leaving my practice nearly empty at times.
- I thought there was something wrong with me over and over.
- I felt like a failure.
- I wanted to impress my parents and didn’t feel like I was doing it.
I could go on and on.
I’m sure you can relate to some of these things. And you likely have your own list of patterns, behaviors, emotions and secrets that you’re working with in the process of growing a practice.
I want you know that none of this shit determined my ability to achieve my goals in private practice.
Sure, in the very beginning, these painful beliefs and struggles impacted my ability to thrive in private practice.
But after revealing these things to my friends and family and doing some inner work I was able to rise above them and completely thrive.
Let’s start a culture of sharing our vulnerabilities as therapists. Please leave in the comment section some of the things you’re going through. The more we normalize our insecurities, the easier it will be to overcome them.
I know you can achieve your dreams! Never let those voices inside your head get in the way of your heart. The world needs you right now.
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