As a therapist in private practice, I’ve always been interested in discovering new ways to find interesting clients while maintaining a robust practice.
My creative business drive is what allowed me to fill my practice and keep it at the level I wanted at all times.
When I discovered how to use Facebook to grow my practice it was a game changer for me.
Many therapists assume that it’s too complex to learn how to use Facebook or other social networks effectively to grow their practice.
Well, here’s the truth…the simplest technique is also the most effective technique when it comes to getting new clients using Facebook groups.
Sure, you can spend lots of hours learning about pixel tracking, retargeting, geotargeting, copywriting, boosting posts, lead magnets, custom audiences, email newsletters, the power editor, on and on. And these things do work if used correctly!
But one of the simplest and most effective tools you have at your disposal in Facebook are groups. And the best way to utilize groups is to be of service.
What does it mean to be of service in Facebook groups?
As you will learn with most areas of online engagement, I recommend that over ninety percent of your time and energy is spent in service of others and less than ten percent of your time is promotion.
It means getting into relevant groups and commenting on posts that you find interesting. Sharing your knowledge whenever you have expertise in an area.
Liking and commenting on blogs that are shared and encouraging fellow group members for putting themselves out there. And It helps to mention people’s names directly whenever you can.
As you engage more in groups, you can establish personal connections by chatting or private messaging members that have converging interests.
And ten percent or so of the time let your groups know about blogs that you’ve written, free newsletters, or other promotional items that are of interest.
But it’s very important to be in groups that are pertinent to your private practice.
You will need to find relevant, often local groups that pertain to therapists and psychotherapy. It can be about your specialities, region, clinical issues, private practice growth, associations, institutes, alumni, etc.
In order to be in the “right” groups you need to know how to find them.
Fortunately, Facebook has made it easier than ever to find all the groups you will need using Facebook’s graph search mechanism.
Here are 8 tips to using Facebook’s graph search mechanism as a therapist building your practice.
1. Make sure your language preferences are set to English (US). The search function you are accessing doesn’t work with all languages at this time.
2. Use the search feature at the top of Facebook’s navigation.
3. Begin all searches with the word “groups.” For example, “groups joined by…”
4. To locate groups that therapists join in a specific location type into the search: “groups of therapists in [location].”
5. It can be very useful to see what groups your colleagues are in. Simply type “groups [friends name] joined.”
6. If you want to locate groups where potential clients are conversing about a specific issue in their life you would search for: “groups joined by people talking about depression.”
7. To locate groups of people who have liked your business page enter: “groups of people who like [business page name].”
8. Finally, to narrow your search to demographics and a clinical issue enter for example: “groups of men in their 40’s who need help with career coaching.”
The sky’s the limit with Facebook’s graph search function.
I highly recommend finding a couple dozen groups to start with where you offer your knowledge to prospective referral sources and clients.
You will find a steady referral stream of new clients if you use Facebook groups in a consistent and efficient way.
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