In the early days of my practice, I had a full-time job and was seeing about 7 clients per week in private practice.

It took quite a bit of effort to get a steady handful of clients in the door. I was meeting with one or two potential referral sources every week and hanging up flyers around town regularly.

For a while, I was pleased with my efforts. I had a small private practice that supplemented my income. The practice allowed me to use my therapy skills, which was important to me. I spent all that time training in grad school and I wanted an outlet.

But I was also exhausted.  Seeing 7 clients a week on top of a full-time job, plus doing some marketing on the side really took me to my max.

I had known for years that I would only truly feel fulfilled in a full-time private practice. My small part-time practice got old fast.

But even though I had another vision for my practice, I was somewhat comfortable in the setup of a steady paycheck and a handful of clients.

Sure, the pay from my university job wasn’t ideal, but I was able to count on it.

The good news for me was that I had saved enough money to hold me over for a few months to make the transition to a full-time practice. I had no clue if a few months would do anything substantial for me, but it gave me some sense of security.

I also knew that the way I was building my practice up to this point wasn’t going to get my practice to where it needed to be in a matter of a few months. I needed to move beyond random weekly meetings and flyers on cluttered bulletin boards.

After agonizing over when to leave my job for way too long I finally took the leap.

And at the time it was really a big leap of faith. I didn’t know how long it would take to be successful.

But my big risk paid off big time! I literally doubled my practice size in three months from 7 to 14 clients per week. My wife and I still look back on those days in awe of what happened.

But the expansion in my practice wasn’t random.  It wasn’t even about right timing or good fortune. I took two simple steps and they happened to be exactly what I needed.

Now, I’m not saying it is going to happen exactly this way for you. There are a lot of factors when you look at the specific results you want to achieve. But I’m proof that it can happen.

So, I want to tell you about the two steps that I took that can help take you take your practice to where you want it to be.

Step 1: Online Marketing
Step 2: Meet With Everyone That You Know and Everyone That They Know

These are the two steps that doubled my practice in three months.

You are probably wondering…there’s got to be more to it than that?

The answer is, yes and no.

Yes you need to know what these two steps actually mean. But no, this is the only thing I did during those three months and it doubled my practice.

So, let me break down each step a little more so you understand how they were invaluable in growing my practice so quickly.

Step 1: Online Marketing

Online marketing includes a variety of methods. What’s most important is to know what’s currently trending and having the most results and to do that. At the time when I doubled my practice size, using a company to get your website to rank on the first page of google with non-organic methods was the way to go.

It was still a somewhat non-competitive arena to rank on google and fairly easy to get page one results on google if you hired a great SEO company. So, thats exactly what I did. And the results were fantastic.

I ranked on the first page of google within one month and was getting two to three new calls a week just from people searching for therapists on google.

That’s what was trending and working then.  Now things have changed.

Step 2: Meet With Everyone That You Know and Everyone That They Know

Remember, before I doubled my practice size I was seeing about 7 client a week. I found those clients by meeting with a potential referral source once a week. But it was slow going.

So, the other step I took to double my practice size was I started to solely focus on meeting with people that I knew and people that they knew as often as possible.

I was meeting with nearly four to five people per week for three months from this group of people.

Now, you still need to know how to find that many people to meet with and more importantly what to say to them once you are with them.

And that’s what literally doubled my practice size from 7 to 14 people in three months.

Just to recap the two simple steps:

Step 1: Online Marketing That’s Trending
Step 2: Meet with Everyone That You Know and Everyone That They Know

If you want to learn what’s trending now in the online marketing world and how to get the most out of your individual meetings…

Sign up for our free live webinar training by clicking this link on the “2 Little Known Steps to Double Your Therapy Practice In Three Months”
Many big blessings to you and your practice!

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Keith Kurlander

Keith Kurlander is the founder of Higher Practice, a company dedicated to helping therapists achieve their highest potential in private practice. He has two decades of combined experience in business administration, group facilitation, teaching at the undergraduate and graduate level, yoga instruction and as a licensed professional counselor in private practice.

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