Getting 1,000 email subscribers on your blog as a therapist might seem like a big number, but it’s actually fairly easy to accomplish if you know what you’re doing.
With a good strategy, you can easily achieve this in 3-6 months. But it’s important to know why you’re blogging or else you won’t be able to attract a quality list.
The quality of your list is actually more important than the size of your list. A list of 1,000 email subscribers relevant to your target audience, is way more valuable than a list of 10,000 people not that interested in your message.
So here are 12 tips to get 1,000 email subscribers in a matter of months:
1. Write. Write. Write.
Oh and write some more. Blogging is a creative art just like any other form of expression. You’re only going to engage and grow your list if you have consistent and well-crafted material to keep them interested.
2. Multimedia Campaign
Even though it’s technically a blog, don’t be afraid to use images, videos, short posts, podcast interviews to drive traffic to your blog. A multimedia-based campaign for attracting people to your website will draw in the most people.
3. Social Media
There are many ways to attract traffic to your website, but the place where nearly everyone spends time online is social media. Post your blogs in relevant sites such as your facebook newsfeed, any groups that allow posts, LinkedIn Publishing, twitter, really any social site that you like to spend time on and your intended audience likes to spend time on. Don’t force it. If you don’t enjoy spending time on the site, you’re going to have a hard time keeping your account up-to-date.
4. Paid Advertising
It matters a lot. And it’s very cheap for advertising a blog if you do it correctly. I recommend starting with boosting posts on Facebook. As a benchmark, you want to get you Cost Per Click in the .14 to .18 cents range. Read up on setting up a facebook ad. You need to get your audience right or you’re wasting your money.
5. Guest Blogging
It’s a slam dunk if you can get your article posted on a big readership such as huffington post or Psychology Today. You could easily drive a few thousands readers to your website in a matter of days if your article goes viral on a big site.
6. Converting Traffic
Now that you’ve got traffic coming to your site, you need to collect email addresses. Without email addresses you have no list. This is where the opt-in form comes. The opt-in is that form on a website where you can subscribe to a list to get future blog posts, offerings, etc. I’ll break them down into parts, because they all matter.
7. Mobile Opt-In
On a mobile device, if you can convert website visitors 2%-4% of the time to email subscribers your in some really good territory. And it’s not easy to do. You need a laser targeted offer, like a free e-book that’s going to show you exactly how to get your first 1,000 blog subscribers, etc. Without a giveaway, you’re lucky if your opt-in rate will be in the .05% range. And at that range you have no readership.
Next, make sure your opt-in is in all the right places. If building a list is really part of your career strategy, it’s important to have an opt-in before every post, after every post and on the general website. I know it might seem like a lot, but if you’re going to enter this world of wanting to reach a large audience to write to, then you need to give them enough opportunity to sign up.
8. Desktop Opt-In
As a therapist, do this mindfully. If you plaster your website with opt-in forms, you will lose credibility as a therapist. If you don’t put them in the right places you’ll be lucky if you get an email subscriber a month. The highest converting opt-in form by far, is using something like exit-intent technology from a company called opt-in monster. It forces a pop-up window for your opt-in form when you are about to leave the site. It’s needs to be super classy if you’re going to do this as a therapist. But if you do it right you will convert desktop visitors in the range of 10% or more. And many of these people are potential clients.
9. Opt-in Form
The form matters more than you think. It needs to be sleek, attractive, colorful, classy and have great copy that speaks to the website visitor. Remember, you are a therapist so everything has to be aligned with the service you provide, the mission you are on, and your intent to provide something of value. If you’re out of alignment in any way, the opt-in form will turn away your prospective clients. Finding the right balance is key as a therapist.
10. Solidify Your Brand
Your expression builds momentum. However, if you express yourself in a chaotic way with inconsistent themes, teachings and ideas you won’t build a following. This is why branding is so important. Branding essentially represents your outward appearance to the public about the services you provide. The more you focus, refine, and express your deepest insights, ideas, and innovative services, the more people will flock toward you wanting to receive your message.
11. Forget About SEO
Relying on people finding your blog article based on google searches is a losing battle. You’re a therapist and playing in a big sea of other writers. Even if you get your blog ranked in google for a keyword it’s unlikely it will stay there very long. Your blog has a secondary benefit for SEO, which is more important. A heavily visited blog with lots of content will help the overall ranking of your website.
12. Be Controversial
If you’re truly being yourself, some people will love what you write and others will hate you and judge you. We can’t please everyone if we are truly unique. I think you’re wasting time blogging if you’re not being your unique and amazing and authentic self. You’ll never stand out amongst the millions of other people writing online. So, be ready for criticism and even an occasional hate mail. And also get ready for a bunch of new clients who absolutely love what you have to offer.
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